Over the last few years, we have experienced dramatic changes in how we do even the most mundane tasks in the translation industry. We discovered new ways of working with fast technologies and flexible processes that lead to change. We have also seen an acceleration in business approaches, such as how we serve customers, how we work, and how we collaborate, thanks to these technologies. And all of these events have highlighted the importance of clear, concise communication in a globalized world. As a result, translation services have become of great importance for companies that want to create a stronger presence and reach wider audiences. In this article, we will look at some translation industry trends we expect in 2024.
1) Increasing Use of Machine Translation and Post-Editing
With its developments, machine translation has gradually become a part of the language industry. This translation industry trend seems to continue in 2024. Considering the economic trends of our country, naturally companies are turning to the possibility of faster turnarounds and reducing costs, since machine translation post-editing fees and lead times can be significantly lower than working with a linguist from scratch.
What is post-correction after machine translation?
Essentially, machine translation is when you enter text into a machine translation tool and that engine then translates it into a new language (e.g. Google Translate) occurs when you dial . However, accuracy rates of results can vary between 60-90%. Therefore, this text is then processed by a translator for machine translation post-editing or MTPE or translation office should be cooperated with. linguist or translation office He will then check the differences with the original text and elevate the resulting content to a professional level.
Organizations must be able to communicate effectively in all languages with as little error rate as possible. Market size of $1,060 million in 2023 Machine translation continues to rise and will continue to grow if post-machine translation is carefully edited by linguists.
Information: Machine Translation Post Editing, or MTPE, refers to the review (and editing) of a machine translation tool's automatic results. Having this process carried out by a professional linguist or translation agency is a necessary step to ensure the quality of the results.
2) Increase in the Number of Brands Reaching Global Audiences through Transcreation and Localization
Over the last few years, creating personalized user experiences has been one of the biggest emerging trends across industries. Transcreation, a word that emerges from the combination of the concepts of “translation” and “creation”, is one of the many forms of services in the translation industry. This approach allows companies to localize their content for new audiences. Additionally, it also helps adapt its materials (website, product, service, etc.) to the perspective of the relevant culture to better engage with its target consumers.
What is Transcreation in Translation?
Transcreation is often identified with marketing translation and occurs at the border between translation and copywriting. The main purpose here is for the translator to understand the main intention of the message that a company wants to give in its marketing materials and to convey it to the new target audience in the relevant language. While doing this, names, icons, images, product names and even entire contents may change. In this type of translation, nothing is important except the original intention of the text.
As consumers seek unique, personalized experiences, demand for transcreation and translation services will continue to grow. Technological and logistical advances have enabled even small companies to easily reach a global audience. Companies that manage to minimize the cultural difference between them and their customers will be able to make the most of their presence in the global market.
3) The Rise of Online Education Platforms
As everyone knows, online education platforms have been in our lives for a while. However, recently the importance of these platforms has reached unprecedented levels. Of course, the impact of the COVID-19 epidemic in recent years cannot be denied. One of the best benefits about online education tools is that anyone can access your content no matter where they are. As online education becomes common practice, these platforms must ensure that they are doing everything they can to engage and learn from their users. This means that online education will likely be one of the main translation industry trends for the next decade.
Video Translation and Subtitle Services
to Forbes According to estimates, the online education services market may reach 325 billion dollars in 2025. This means there's a great opportunity for organizations to tailor their content to reach different audiences. Of course, video translation and subtitling will play an important role in this regard.
Nowadays, it is quite easy to find online courses offered in English. This automatically narrows down the platforms' potential audiences. But this is also subtitle and video translation services It means that the opportunity is ripe for companies that want to buy. In other words, recent years have seen an increase in the need for video translators and captioners, and this translation industry trend is certain to continue.
4) Increasing Demand for Translation and Interpreting Services
In its last update, U.S. news, Best Creative and Media Works He listed interpreters and translators as number 4 on his list. This is not surprising in our opinion. Additionally, the U.S. Bureau of Labor Statistics predicts that employment of translators and translators will increase by 20% from 2019 to 2029. This is a much larger rate than the average for all remaining occupations.
Medical Translation and VRI
For obvious reasons, medical interpreting services have been in great demand. The benefits of translation services are also supported by Video Remote Interpreting technology (VRI). This technology bridges the gap between telephone interpreting services and on-site interpreting services.
The benefits are:
- Incorporating contextual and nonverbal cues
- Confirming understanding with facial expressions
- Smoother conversation for all parties involved
- Optional easy access
- affordable cost
For most of our daily activities, such as going from work to school and even to the doctor, VRI will definitely come in handy. The future of translation technologies is just beginning. This is just an article about predicting where 2024 and beyond will take us.
5) Development of Multilingual SEO Strategies
Businesses looking to continually expand their online presence look for international SEO experts. Multilingual SEO is a scalable and cost-effective tactic. From famous SEO experts Neil Patel As he stated: “Although the majority of people in this world do not speak English, there is already enough content in English, but not enough in other languages.” Therefore, a multilingual SEO strategy can produce positive results in the long run.
What is Multilingual SEO?
Multilingual SEO refers to the practice of optimizing for SEO content in more than one language, such as a website, e-commerce, or video content. It aims to increase the rankings of content in organic search in a specific language.
Some multilingual SEO optimization strategies include:
- On-Page SEO: Content localization, keyword optimization, alt text/metadata translation, etc.
- Off Page SEO: Multilingual link building, social media localization, comment translation, local SEO, etc.
- Technical SEO: Language and location targeting, website analysis, etc.
Reminder: When looking for multilingual SEO services, remember to work with professional SEO translators or a multilingual SEO agency. Failure to do so may result in failure to reach a conclusion or a delay in reaching a conclusion.
Final Words on Translation Industry Trends
As we move into 2024, we must be aware that technology is certainly coming to change the approaches of many mainstream activities. Today is perhaps the best time to catch up with the developments of your industry and uncover the hidden potential of your business.
At Express Translate, we help our customers build a strong international web presence. With our team of talented linguists dedicated not only to translating content but also to truly conveying a message, we are ready to be the second captain of your ship as you sail into the global market. From contacting us Don't hesitate, let's decide together how you can benefit from localization better.
